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Sol De Janeiro Brazilian Joia Strengthening + Smoothing Shampoo

Quick Overview
A creamy-lather, sulfate-free shampoo that repairs and smooths for healthy hair that’s twice as strong*—in the cult fave Brazilian Bum Bum Cream scent.

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About Brazilian Joia Strengthening + Smoothing Shampoo

A creamy-lather, sulfate-free shampoo cleanses gently without ever stripping. With our patented SOL Seal Technology™, clinically proven to smooth and restore healthy hair. Plant-based keratin micro-beads mend and prevent breakage by wrapping strands with a hug + treat action to fuse together split ends. For all hair types and textures because beauty is diverse in Brazil – and so is hair.

Rich with healthy-hair ingredients and in our iconic and addictive Cheirosa ’62 fragrance (Brazilian Bum Bum Cream), this is the Brazilian hair of your dreams.

Why It’s Special

This shampoo is formulated with Sol De Janeiro's patented SOL Seal Technology™. Plant-based keratin micro-capsules ionically bond to split ends and anywhere there’s damage, wrapping and coating strands to instantly repair and restore hair to peak strength.

Key Ingredients
  • Brazil Nut: rich in selenium to deeply nourish and strengthen hair while protecting against breakage.
  • Buriti Fruit Oil: brimming with healthy fats to smooth dry, damaged hair and bring vital shine.
  • Coconut Oil: the best-loved multi-tasker to promote scalp health and bring luster and moisture to the hair.
  • Cupuaçu Butter: fortifying and frizz-fighting with essential healthy-hair fats.
Other Details
  • Size: 295 ml / 10 oz
  • Color-Safe
  • Sulfate-Free
  • Paraben-Free
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