The first complete range of professional-formulation products engineered for epic colour. Created by renowned beauty product innovator, Gail Federici and internationally acclaimed hairstylist John Frieda (the duo known for solving frizz and perfecting blonde), COLOR WOW harnesses the power of breakthrough technologies to keep colour-treated hair at its peak. Federici Brands is a beauty brand incubator built on a 25 year heritage of award winning, problem solving firsts. Known for disrupting the industry with first and best-in-class technologies, Federici Brands finds joy in changing consumers’ lives with inventive products, engineered to solve real problems and deliver truly transformational results. A must have for colour treated hair, Speed Dry dramatically reduces heat-styling time so that there is less physical stress on the hair and less heat exposure. Chemical treatments make hair porous, dry and unmanageable. This unique, alcohol free blow dry spray counteracts porousity, keeping vital moisture inside the cuticle and forming a high gloss, protective coat on the hair. Contains a blend of keratin proteins and silk amino acids and helps strengthen hair, while panthenol helps soften the hair for a healthier looking texture.