The first complete range of professional-formulation products engineered for epic colour. Created by renowned beauty product innovator, Gail Federici and internationally acclaimed hairstylist John Frieda (the duo known for solving frizz and perfecting blonde), COLOR WOW harnesses the power of breakthrough technologies to keep colour-treated hair at its peak. Federici Brands is a beauty brand incubator built on a 25 year heritage of award winning, problem solving firsts. Known for disrupting the industry with first and best-in-class technologies, Federici Brands finds joy in changing consumers’ lives with inventive products, engineered to solve real problems and deliver truly transformational results. Color Security Conditioner provides multi-level protection for colour treated hair and helps regain the healthy, glossy appearance. Formulated to restore the healthy look, texture and bounce of virgin hair; dramatically improving the condition of colour-treated hair. Aquamino Emulsion Technology provides super-conditioning that detangles and improves texture for stronger looking, supple hair A colour-shielding Sealicon complex forms a weightless, clear, protective sheath on hair that won’t darken for a high-gloss finish.