The Eco Tan sunscreen has a skin toned tint to it, but not so much that it provides the same type of coverage as a bronzer or foundation. The consistency is quite thin for a zinc oxide based sunscreen which means it is easily applied and a small amount goes a long way. It is very easy to rub in. If you're out in the heat of the day or think you need extra protection, it's very easy to give a thicker layer of coverage simply by putting more on. The skin toned tint also means it's easy to see where you have applied it.It has a really pleasant coconut aroma, but not so strong that it can't be used by men, women and children too.